Visual Identity Program
We are pleased to introduce the new Visual Identity Guidelines for Lakehead
University. The consistent implementation of these guidelines will distinguish
our brand in the marketplace and strengthen our identity. This is in keeping
with our overall growth strategy for the future.
Brand recognition creates trust and instills confidence. Our goal is that all
materials produced by and for Lakehead University are readily identified as
such and represent what we stand for.
"We recognize and realize potential"
This brand promise positions Lakehead in the marketplace as the University
that has the student at its centre. By emphasizing our belief in the potential of
every incoming student and our ability to help them realize their potential,
the brand promise highlights Lakehead's commitment to offering an extraordinary
This document introduces guidelines for materials produced across all platforms.
It addresses key elements pertinent to the production of materials for print,
signage, web, multimedia, and video.
All those working for or in conjunction with Lakehead University play a vital role
in promoting a consistent institutional image and strengthening the Lakehead