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Lakehead Alumni Tout Lakehead Educational Experience

(November 10, 2010 – Thunder Bay, Ontario) Today, Lakehead University launched the second stage of its multi-year branding and awareness campaign, which builds on the 2009/2010I Think For Myself marketing position.  The campaign continues to emphasize the Lakehead teaching experience, which helps students develop their ability to think critically, innovatively, and independently. 

A new batch of successful alumni is featured this year, with testimonials of how their career-related achievements stem from their Lakehead University educational experience.  Through the voices of successful graduates Nicole Mailette-Seller (BEng), Project Engineer with Bombardier Transportation; Dr. Matt Tocheri (HBA Anthropology), Paleoanthropologist with the Smithsonian Institution; and Dr. Neety Panu (BSc Biology), Radiologist at the Thunder Bay Regional Health Sciences Centre, prospective university students are able to envision the wide array of possibilities that a Lakehead education offers.

Dr. Brian Stevenson, President, Lakehead University, explains that “Last year’s campaign highlighted three successful Lakehead graduates from both the Faculty of Social Sciences and Humanities and the Faculty of Business Administration, each of whom used the education they received at Lakehead to help shape their lives and careers creatively.  This year’s campaign presents success stories about graduates in the natural sciences, which is certainly a growing field given the health-, engineering-, and science-based technologies and discoveries emerging all over the world.”

As it does every year, Lakehead University’s Office of Communications took the lead in developing the campaign, with assistance and input from its creative agency. As Eleanor Abaya, Director of Communications, notes, “Our alumni, as well as current students, are the best ambassadors of the Lakehead brand. They represent the quality of education available at Lakehead, and highlight the guidance and mentoring they receive from our outstanding faculty members.”

The campaign utilizes new and traditional media vehicles.  This year’s online strategy has adopted the use of Google AdWords, an application that allows customers to create online advertisements to be shown on Google as well as a huge network of partner websites.  “Advertising with AdWords lets us reach prospective students at the precise moment when they are searching for programs and services related to university life,” says Lakehead University Webmaster Tove Tronslien. 

Earlier this month the campaign was launched via transit posters in the GTA, in Maclean’s magazine, and on Career Options magazine as a cover wrap.  Promotional t-shirts were also produced and distributed at the Ontario Universities Fair in Toronto in late September.  The
t-shirts continue to be the most popular giveaway item at the fair.   

The campaign runs until March 2011.  

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MEDIA: High-res versions of the posters are also available upon request.  Dr. Stevenson and Eleanor Abaya are available for media interview.  To schedule interview times, please contact Heather Scott, Communications Officer, at 807-343-8177 or commun@lakeheadu.ca.

About Lakehead
Lakehead is a comprehensive university with a reputation for innovative programs and cutting-edge research. With a main campus located in Thunder Bay, Ontario and a campus in Orillia, Ontario, Lakehead has over 8,280 students and 2,250 faculty and staff, and is home to the west campus of the Northern Ontario School of Medicine. In 2006, Research Infosource Inc. named Lakehead University Canada's Research University of the Year in the undergraduate category. For more information on Lakehead University, visit www.lakeheadu.ca

Last updated November 11, 2010

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